The Problem
Fyrsoft is a SaaS product and their website was in desperate need of a full redesign before an upcoming campaign. They wanted an updated marketing website and new graphics. The website looked like it came out of a 2006 'intro to html' course. This was a one week redesign.
My Process
With limited time I was able to provide:
● Paper sketches
● Competitive evaluations
● Heuristic analysis
● Visual design direction
● Annotated design documentation to hand over to the developer.
What I Was Given
● Base color scheme-orange & black
● Old graphics
● Copy
What I Produced:
● New color scheme
● New graphics
● New illustrations
My Solution
Work smarter not harder. I researched templates that met their needs and customized the layout, information architecture, color scheme, and graphics.
Before
After
Design Documentation
This is an example of one of many annotated documents handed off to development updating their previous work.
Challenges to Overcome
Development did not implement the designs that I sent and thoroughly documented. Also, with a short turnaround time that tends to mean there is less of a process and usually leads to a bad product.
Takeaway
Each project has different needs. Advocate for yourself as a designer and the user's needs.
